![]() ![]() Today we’re seeing demand from increasingly diverse market segments, which opens enormous potential for growth. “By developing intuitive and powerful products we’ve empowered music creators globally to further realize their potential. “Native Instruments has written a remarkable success story since its foundation over 20 years ago, and we are now ready for the next chapter,” Daniel Haver, CEO of Native Instruments, said in a statement. In addition, Native Instruments will continue to improve upon several of its existing products aimed at innovating around the DJ-producer experience, including the popular DJing software Traktor and the Stems technology, which breaks tracks into its component parts for live remixing. ![]() The company has made a handful of key hires in Berlin and Los Angeles over the last 12 months - including the acquisition of remix monetization startup MetaPop, whose former CEO Matthew Adell now serves as Native Instruments’ chief digital officer. To help realize this vision, Native Instruments will be focused on recruiting tech talent in Berlin, Los Angeles and London in the coming year. Native Instruments Announces Stems, New Audio Format for DJs ![]()
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